![]() ![]() Star India officially launched Hotstar on 11 February 2015 after fifteen months of development, coinciding with the 2015 Cricket World Cup and upcoming 2015 Indian Premier League (for which Star had acquired the streaming rights). ![]() The ad-supported service initially featured a library of over 35,000 hours of content in seven regional languages, as well as live streaming coverage of sports such as football and kabaddi, and cricket on a delay. ![]() ![]() Star CEO Sanjay Gupta felt that there " many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube", and explained that the service would appeal most prominently to the growing young adult demographic, and feature "very targeted" advertising. He estimated that by 2020, the service could account for nearly a quarter of Star's annual revenue. In April 2016, Hotstar launched a subscription tier primarily oriented towards international content and the possibility of premium sports content. The service launched alongside a new deal to carry HBO content uncut on the platform, with its introduction coinciding with the season 6 premiere of Game of Thrones. The 2016 launch of the LTE-only wireless carrier Jio spurred the growth of mobile broadband in India, and was credited in turn for having bolstered the growth of streaming video in the country. ![]()
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